Logo and Trade Marks
The name "CyberTracker" refers to the combination of indigenous tracking skills (Tracker) with modern technology (Cyber). CyberTracker combines technology and human expertise in a way that has been recognised internationally as unique and ground-breaking.
Over the years the CyberTracker has grown beyond its original aim of providing indigenous oralate (non-literate) Kalahari San trackers with a software to capture complex field data. CyberTracker has grown to include protected areas, scientific research, citizen science, or rather, tracking science, environmental and science education, forestry, farming, social surveys, health surveys, crime prevention and disaster relief.
At the same time, CyberTracker also developed the CyberTracker Tracker Certification methodology for the certification of tracking skills. This provides objective validation for observer reliability of trackers using the CyberTracker software. In addition, the eBook "The Origin of Science" by Louis Liebenberg provides a scientific and philosophical basis for the employment of trackers and tracking scientists in scientific research.
The CyberTracker Logos
While the free CyberTracker software is spreading unconstrained through viral marketing, the CyberTracker Tracker Certifications require scientific peer review to maintain standards of accuracy. To make a clear distinction, two logos are used to distinguish the complementary sides of CyberTracker.
The round CyberTracker logo may be used by all users of the CyberTracker software. It will be used for Facebook and other social media marketing tools. It may also be used for CyberTracker certification that does not require scientific peer review, where the evaluation process may help to stimulate interest in tracking while not maintaining consistent standards.
The original Kalahari San tracker logo is reserved for CyberTracker Certification Standards and scientific publications that require scientific peer review and may not be used without permission of the CyberTracker Certification Standards Committee. The logo depicts the late !Nate Brahman of Lone Tree in Botswana.
Registered Trade Marks
CyberTracker, Professional Tracker, Senior Tracker and Master Tracker are Registered Trade Marks of CyberTracker Conservation NPC and may not be used without permission of the CyberTracker Certification Standards Committee.